Flames are not square, nor does your wood burning stove have to be!

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For over several decades Scan in Denmark has cultivated a new tradition of producing iconic interior Design that is inspired by the possibilities created by technology, yet deeply rooted in functionalism.

Scan 80

The contemporary styled Scan 80 is as striking in design as it is in heating efficiency. Its tall elegant crisp angular lines are complemented with a large door showing a 180° view of the flames though a prismatic glass. Featuring Scan’s unique Clean Burn combustion system ensures the new Scan 80 like all models in the Scan portfolio, are technological fore- runners and standard setters for high efficiency, low CO2 emissions and wood consumption. The handle, controls and all technical details are cleverly concealed to integrate with the clean design lines that Danish style is heralded for.

Scan 80-2
Two models of the Scan 80 are offered; Scan 80-2 and the Scan 80-4. Both models are also available with a choice of a closed base or base with door options. Accessories include a glass floor plate in clear or smoke coloured glass.

Scan 80-2 Size: 1374H x 385W, Efficiency: 84%, Available finishes: black paint. Heat output: 59kW, Max. log length: 30cm, Heat capacity: 30-100m2. Scan 80-2 is priced from £2,150.00 inc VAT.

Natasha M-J




The New England Shutter Company appoints Amino for SEO Services

Since Amino has extended its services to offer Search Engine Optimisation the interest has gone from strength to strength. Our latest SEO venture is with luxury brand The New England Shutter Company, creators of beautiful bespoke shutters.

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SEO is a proven method to ensure businesses are found via search engines. Through discovering and using keywords relevant within your niche, you help inform Google what your site is all about. Secondly, by creating natural and enticing webpage and blog content, which in turn, you regularly publicise on social media you encourage more people to engage with you brand message all of which helps your website rankings rise.


Amino believes that outside the high-tech world of keyword analysis, backlinks, link authorities and all those good solid building blocks, SEO should be focused on Content Marketing with an Integrated Approach:

·         Link building in a natural and sustainable way which can be recognised as adding value to the internet is a sustainable and methodical way.

·             SEO should not be isolated. Over the years, SEO has become a far more holistic and inbound marketing strategy. Sites need to add value to consumers and the internet. You can add value through a content marketing strategy, which helps with interior design ideas whilst adding more information to the internet thus gathering more links in the process.

·          The better your content, the higher the likelihood of people linking to your site.

·         Each and every piece of content should be keyword optimised and promoted via all avenues available such as email marketing, social media, blogging and direct mail. SEO is a vital part of the marketing mix and works hand in hand with blogging (onsite & offsite), Public Relations, and Social Media.

We are thrilled to welcome The New England Shutter Company and assist them in building their brand recognition.

January Furniture Show

Birmingham was the place and the NEC the setting for the introduction of the new launches in the UK furniture trade; styles for the upcoming season 2018/19. So, what better place to feast our eyes on the next trends for styles, colours and textures and get a first viewing of what’s next to appear in our big retailers.


The first port of call for the Amino PR girls on a very grey Monday morning was coffee and a catch up with Cabinet Maker’s Editor Dan Squires – a great mind of information and a ‘knower of what’s what’ in the furniture industry. If you want to know who’s buying who, who’s got is right, who’s got it wrong and how to put together recyclable cardboard furniture for your stand – then Dan is the Man.

Interestingly Dan predicts that modular furniture is going to be the next big trend for this year – ideal for those with tighter spaces and more compact living, easy to create exactly the shape and size for your room and equally just as easy to add onto when you move to a larger home. The appeal of these simple styled yet eye-catching cubist forms is true practicality; perfect for impromptu sleep overs by additional guests, many incorporate storage areas underneath and so easy to position either wall hugging or freestanding to create cosy relaxing style.


Empowered by this insider knowledge and a good caffeine hit, we proceeded to walk many miles through the furniture halls where vibrant colours rubbed shoulders with sleek silky leathers and wonderful traditional wools championed the finest craftsmanship from the very best in design and manufacture.


Its heartening and a little humbling to see some of our great UK furniture producers marking decades with 50th year celebrations, 80th years and more – the passion for keeping artisan furniture making is not exclusively a claim the English Furniture makers can make, but certainly we should be proud that in our 21st Century throwaway society there are products which are still valued and being made to become the heirlooms for tomorrow.

Julie, R

Scan Stoves – The Market Leaders

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For Scan it is not just about warmth, but about delivering a perfect flame, enclosed in a design-conscious piece of furniture to suit the majority of homes. The combination of Danish design, brave ideas, and an eye for detail has turned Scan into a leading brand in wood-burning stoves. Their factory is in Denmark, where they have total control of their raw materials, production and the finished product. This is how they guarantee their customers a positive experience many years down the line. Their stoves really are second to none!


Scan 85 is a large stove designed with perfect proportions, an elegant handle is flush with the stove’s external shape so just a light pushing motion releases the handle allowing easy access to the inside of the stove.  An ergonomically friendly designed ash solution makes maintenance of the stove easy, whilst the burn chamber design creates “a cave” making the entire fire visible.

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Launched in 2016 the Scan 1010’s contemporary style with its sleek and versatile modular concept is another perfect example of this commitment.
Modular storage boxes, perfect for log compartments or display shelving can be wall or floor mounted. The stove itself benefits from silk print on the glass and the latest technology in smooth air controls. A tinted glass handle seamlessly blends into the front and is comfortable to touch with a simple push action locking the door automatically.

Ever since the company was founded in Odense in 1978 Scan have focused on offering their customers the best wood-burning stoves on the market, paying particular attention to design, innovation, and user-friendliness. With Scan Stoves you getting the very best in design and quality!

Natasha M-J

Steering into unchartered waters

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Well that’s it the year has ended, and we have welcomed in 2018. Who knows what it will bring, ups, downs and something in between I’m sure. Often people do all that ‘reflecting bit’ as a year ends and try to remember what their last year’s resolutions were, if the goals they set both personally and professionally had been achieved and what the new year should have in store with a brand-new set of goals.

As we get older all those goals really do change enormously, some of us just start a new day and think that alone is an achievement, whereas those younger are still into long-term fitness plans and climbing the ladder ambitions. Personally, just climbing a flight of stairs or a broken-down escalator is indeed a big achievement for me! But as every day is so varied, we each should relish learning new things, embrace new challenges, gain new skills, adapt to new environments and push just a little more each year to enrich our lives.

Goals and achievements are essential to us to gain some sort of momentum in our lives and businesses – otherwise how do we judge where we have been, what a different we have made and acknowledge the great successes we have participated in?
A new year is something to be steered into, set yourselves a shoreline of focus to reach, we all know there will be choppy waters at some stage, the odd project or new prospect may become a man over board but simply steer through the rapids with a great team spirit, believe in your knowledge, trust and respect your colleagues and stretch yourself to learn more, only then will dry land and new rewards will be our reach.

Let’s all embrace new challenges, new frontiers and keep a weathered eye on the horizon!

Julie R

A Chance to win with Jøtul

The holiday season may be drawing to an end, but Jøtul UK would like to extend that festive feeling into the New Year with an exciting competition for its customers: the chance to win a copy of either Norwegian Wood or The Norwegian Wood Activity Book signed by author Lars Mytting.


Norwegian Wood: Chopping, Stacking and Drying Wood the Scandinavian Way transports readers into a dense Norwegian forest and allows even the feeblest of readers to imagine themselves as axe-wielding experts ready to take on the great Norwegian outdoors with self-sufficiency, what Mytting himself describes as the ‘very basic dream of human survival.’ Despite the slightly fantastical and romantic elements to the book, it also has practical tips on preparing your woodstore, advice on which axe/chainsaw to buy, and an in-depth consideration of the qualities of different wood types, chopping techniques and further information on stoves and fire-burning. The perfect accessory for any Jøtul stove onwer.

Although the majority of us may identify ourselves with what the author himself recognizes as ‘armchair wood choppers’, the success of this niche and practical book demonstrates our firm interest in the lumberjack lifestyle; Norwegian Wood was voted a best-seller and remained on that list for more than a year after its 2011 publication.

The Norwegian Wood Activity Book has a similarly magical appeal, suitable for adults and children alike Mytting created this interactive book following the extraordinary international success of Norwegian Wood. The piece includes a myriad of fun tasks, puzzles and games including dot-to-dot, mazes, cut out and colour woodchoppers’ clothing, spot the difference and step-by-step guides to laying the perfect fire and building round stack. It really does offer something for all of the family to enjoy.


So, how do you enter the competition to win your perfect fireside companion you ask? Jøtul simply ask that you upload and tag them (@JøtulUK) in an image of your Jøtul stove on either Instagram, Twitter or Facebook.

Main Prize for three lucky winners: Signed copy of Norwegian Wood: Chopping, Stacking and Drying Wood the Scandinavian Way.

Runner up prize for six lucky winners: Signed copy of The Norwegian Wood Activity Book.

The categories are:

Oldest Jøtul stove

‘Best’ image of pet in front of stove

‘Most Festive’ stove image

The competition will close on 5th January 2017 – Best of luck & happy posting!

Festive Fun Times

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In the last few days run up to Christmas and office shut down, I thought I would grab a moment to post a very Merry Christmas and Happy New Year message to you all.

The month before the festive whirl of parties, lunches and late night burning of the oil to hit looming deadlines is always one of my favourite times of year. Wintery crisp mornings and a full month of jam packed events, awards and January sales preparations – what could be more fun! A busy mind is a healthy mind and, although every month seems to bring its own interesting challenges, it really is true that there’s never a dull moment in the world of media buying and PR.

Our clients are always up to something new, launching collections, opening new branches, producing techniques and simply being part of this creativity and insight is truly exciting and varied.

As the world of social media continues its march to rule the world everything is demanded to be varied and equally instant – wow betide you consider stopping for a minute; Instagram, Pinterest, Facebook, Twitter and all the rest is now more than a full-time job to keep the creative juices flowing and inspirational.  Days of deliberating over content and images are a dim and distant memory as this fast-paced world gallops on and no one wants to be left trampled underfoot!

Christmas provides us with the enforced stop point we all deserve to spend with our loved ones, a few days of relaxation, over indulgence and laughter-filled times. A time to remember what we all work so hard for – our families and precious time with those we care for.

So, don’t forget to truly enjoy every moment, take the time to see the smiles on your family and friends faces and have a wonderful break.

Jules R

The Jøtul I620 – big, bold and beautiful


The Jøtul Group’s new flagship is the Jøtul I620 insert wood burning stove. Always the innovator offering the finest quality cast iron stoves with the highest efficiency and aesthesis, Jøtul ensure your stove is not only a practical energy saving heating appliance, but a piece of heating furniture to enhance your home.

This large insert stove is a perfect example of form and function working hand in hand. It features an even wider and greater view of the flames than its little brother which is the bestselling Jøtul  I520. Despite being larger, the stove is designed to burn optimally even at a low setting. Four variants are offered; glass on one side, two or three sides, each offering optimum versatility of placing the stove in any setting.

Easy to install and designed to suit both open fireplaces as well as newly designed masonry surrounds, the I620 has a slim removable decorative frame that provides a seamless border to the surrounding masonry.
Heat Output: 3.9kW min 9.0 kW nominal 12.0kW max. Efficiency: 77%, Finish: Black Paint, Flue Options: Top, Max Log Length: 60cm Heating capacity: 56-170m2 Dimensions:  (762W x 499D mm).  Prices from £2,350.00inc VAT.

Jøtul’s cast iron wood stoves, fireplaces and inserts are hand crafted in Norway. Founded on a proud tradition of artistic and sold craftsmanship with the art of fighting of the cold for more than 160 years.

Natasha M-J

Surprises to be unveiled at The January Furniture Show 2018, 21st – 24th January

Trade shows are often looked upon as the lesser glamorous in our industry, yet I would like to wave the flag for one that stands out from the rest and a major showcase for the furniture trade – The January Furniture Show held at the NEC Birmingham annually.

It is THE show to unveil all the coming years furniture and furnishings innovations, new designs, styles and fabrics from upholstery pieces through to solid wood.  Major UK buyers along with European and international visitors attend ready to plan their new ‘must haves’ to appear in retail outlets large and small.



Tetrad is one of the exhibitors who choose the show with exactly this audience in mind. Renowned for its Classic Harris Tweed and Heritage collections, it will be unveiling additional stunning new design styles and an array of fashion industry inspired fabrics. Classic Harris Tweed new models will showcase a luxurious feel whilst the Heritage collection will also feature new shapes, textiles and stunning embroidery, applique and hand-woven scatters all set to take centre stage. Beautiful new leathers, washable loose covers and sectional furniture will also be revealed.

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Alongside this wealth of new additions, Tetrad will be displaying the FF and Signature collections first seen at JFS last year and proving to be hugely popular. The FF collection features sumptuous vibrant velvet sofas, snugglers and chairs; essentially a range of inviting designs to cater to the more discerning end of the younger market. Perfect for those desiring a statement edgy and colourful design in unusual styles and shapes, but who also demand exceptional workmanship Tetrad is world renown for.

Selected pieces of the shows highlight launch collection from Tetrad last year; the collaborative collection between Tetrad furniture and Ralph Lauren Signature Fabrics, will also be found on display. These breath-taking and exclusive pieces are sophisticated, sumptuous, stylish and illustrate the fusion between classic British design and the epitome of the American Dream represented by Ralph Lauren.



This year Tetrad will also be celebrating its 50th anniversary so there will be some extra surprises up their sleeve so make sure you stop by the stand!

What a perfect place to start the celebrations – we can’t wait to go along and be amazed

Jules R

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