Industrial Chic – A key trend in 2018

Woodstock Industrial Elements

Inspired by cool, urban apartments and repurposed warehouses, the trend for industrial style interiors continues with clients embracing the ‘back to basics’ theme. While classic, shaker style kitchens will always remain a firm favourite, industrial design embraces exposed architectural features, mixed materials, and upcycling of past utilitarian treasures. Woodstock Furniture, experts in designing bespoke kitchens and furniture for every room of your home, have embraced this style with many of its stunning projects.

Andrew Hall, MD of Woodstock comments:

“Streamlining cabinetry and creating uncluttered work expanses is the key to designing an Industrial style kitchen. Full height cabinets to maximise every space and combining the grain of natural woods and tactile materials like metal, concrete and stone returns our focus to what really is the essence of this style – form and function.  Industrial doesn’t need to be cold and clinical, simply embrace all the property’s elements and enhance them. Taking architectural inspiration from existing features or simply visualising how to expand on the space available is our forte,” Andrew adds.

Natural materials mixed with rich accent colours such as brushed copper and burnished gold, creates a striking and perfect inviting balance.

Embrace the pared back elegance, almost unapologetic attitude that portrays an effortless sense of space. Woodstock Furniture are always thrilled to interpret the elemental and fundamental, ensuring every kitchen they design is as unique as the owners themselves and homes they live in!

Industrial Chic from Woodstock Furniture


KBB Birmingham – A Date For Your Diary


Kitchens, bedrooms and bathrooms – three things that always pique our interest here at Amino. We’ve always been passionate about all things interior, after all home really is where the heart is! The kitchen is the central hub of the home, where we digest the day’s events with family and where we entertain friends over delicious suppers. Bedrooms are so key because they are the havens we create for ourselves to escape the stresses and strains of the day. We know only too well that when planning on redesigning either of these rooms, a lot of time is spent researching ideas and planning every last nook and cranny!

If you’re looking for inspiration or design tips for your kitchen, bedroom or bathroom then where better to start than an interior exhibition dedicated to them? KBB Birmingham is the UK’s largest gathering of the world’s best kitchen, bedroom and bathroom brands, and the established industry gathering. Taking place at the NEC Birmingham from Sunday 4th March through to Wednesday 7th March it has been tipped by Kitchen and Bathroom News to “address mega trends such as urbanisation and smart homes, should help kitchen and bathroom professionals stay ahead of the design and specification curve.

Stay a step ahead of the trends and be sure to book yourself a ticket. We will see you there!

Natasha M-J

The Perfect Snugglers & Compact Sofas

Gatsby Snuggler in Egerton Pinstripe French Chalk

Snuggler chairs are the latest trend in chair design this year, a modern twist on the yesteryear love seat. Made for cosy sharing, a generous chair perfect for tucking up your feet with a good book, or a compact sofa ideal for a smaller room, empty nook or bay window just begging out for an extra seat. Whichever the need or preferred use, a feature piece of furniture is exactly what Tetrad’s stunning new Signature collection offers the discerning buyer. The Gatsby Snuggler, is just one such piece (shown above) and is offered in a wide choice of luxurious fabrics including linens, wools, velvets and tickings, sized W138 x D99 X H77 x Seat W94 and inspired by the elegant costumes designed by Ralph Lauren for the much loved and award winning Great Gatsby film.

Gatsby Snuggler in Egerton Pinstripe Navy Suit

Maximum comfort is assured with the finest craftsmanship of quality Serpentine sprung seat with feather filled comfortwrap seat cushion, Superloop sprung back with foam overlay and teamed with two generous sized feather filled scatter cushions. Classically shaped refined legs in Walnut to add the finishing touch. The Snuggler is priced from £1441.00+VAT. The Gatsby group also includes a Midi and Grand Sofa.

This stunning collection is a true triumph for Tetrad. It highlights the undeniable relationship between fashion and interior design, a synergy that is encapsulated perfectly in this collaboration and truly demonstrates Tetrad as being a brand at the very forefront of design innovation. After all, anything else is just a sofa.

Natasha M-J 


Chamber Furniture shows how Mix & Match Kitchens are this year’s statement ‘Must Have’

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Chamber Furniture are leaders in the kitchen and furniture design arena , specialising in going the extra mile for clients and creating that ‘something special’.  Perfectly matched design schemes were once all the rage, but nowadays we are pushing the boundaries to create today’s modern kitchen.

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A combination of stunning textures as well as colours from natural wood grain, to concrete and metallic can be added in many elements; cabinets, worktops and lighting, all are enjoying an exciting Mix & Match   style and allowing designers to really personalise our homes.

For those less bold simply start with mixing the finish of handles to include a new texture, you could also include a Matt finish and simply add accents of colour with accessories to adapt a colour scheme change. Alternatively, why not take the full plunge and create a dramatic statement effect on a central island as Chamber Furniture champions here.

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This stunning metallic Copper finish is teamed with an expanse of beautifully grained natural oak creating an innovative and design piece set to be admired for many years to come. The final Mix & Match overall design is one of drama, yet earthy and natural tones combine with a backdrop of handless full height wall cabinets, the ideal mixture of form and function.

Kitchen design has never been so exciting and designers are only as restricted as our own imaginations!

Jules R

Flames are not square, nor does your wood burning stove have to be!

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For over several decades Scan in Denmark has cultivated a new tradition of producing iconic interior Design that is inspired by the possibilities created by technology, yet deeply rooted in functionalism.

Scan 80

The contemporary styled Scan 80 is as striking in design as it is in heating efficiency. Its tall elegant crisp angular lines are complemented with a large door showing a 180° view of the flames though a prismatic glass. Featuring Scan’s unique Clean Burn combustion system ensures the new Scan 80 like all models in the Scan portfolio, are technological fore- runners and standard setters for high efficiency, low CO2 emissions and wood consumption. The handle, controls and all technical details are cleverly concealed to integrate with the clean design lines that Danish style is heralded for.

Scan 80-2
Two models of the Scan 80 are offered; Scan 80-2 and the Scan 80-4. Both models are also available with a choice of a closed base or base with door options. Accessories include a glass floor plate in clear or smoke coloured glass.

Scan 80-2 Size: 1374H x 385W, Efficiency: 84%, Available finishes: black paint. Heat output: 59kW, Max. log length: 30cm, Heat capacity: 30-100m2. Scan 80-2 is priced from £2,150.00 inc VAT.

Natasha M-J



The New England Shutter Company appoints Amino for SEO Services

Since Amino has extended its services to offer Search Engine Optimisation the interest has gone from strength to strength. Our latest SEO venture is with luxury brand The New England Shutter Company, creators of beautiful bespoke shutters.

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SEO is a proven method to ensure businesses are found via search engines. Through discovering and using keywords relevant within your niche, you help inform Google what your site is all about. Secondly, by creating natural and enticing webpage and blog content, which in turn, you regularly publicise on social media you encourage more people to engage with you brand message all of which helps your website rankings rise.


Amino believes that outside the high-tech world of keyword analysis, backlinks, link authorities and all those good solid building blocks, SEO should be focused on Content Marketing with an Integrated Approach:

·         Link building in a natural and sustainable way which can be recognised as adding value to the internet is a sustainable and methodical way.

·             SEO should not be isolated. Over the years, SEO has become a far more holistic and inbound marketing strategy. Sites need to add value to consumers and the internet. You can add value through a content marketing strategy, which helps with interior design ideas whilst adding more information to the internet thus gathering more links in the process.

·          The better your content, the higher the likelihood of people linking to your site.

·         Each and every piece of content should be keyword optimised and promoted via all avenues available such as email marketing, social media, blogging and direct mail. SEO is a vital part of the marketing mix and works hand in hand with blogging (onsite & offsite), Public Relations, and Social Media.

We are thrilled to welcome The New England Shutter Company and assist them in building their brand recognition.

January Furniture Show

Birmingham was the place and the NEC the setting for the introduction of the new launches in the UK furniture trade; styles for the upcoming season 2018/19. So, what better place to feast our eyes on the next trends for styles, colours and textures and get a first viewing of what’s next to appear in our big retailers.


The first port of call for the Amino PR girls on a very grey Monday morning was coffee and a catch up with Cabinet Maker’s Editor Dan Squires – a great mind of information and a ‘knower of what’s what’ in the furniture industry. If you want to know who’s buying who, who’s got is right, who’s got it wrong and how to put together recyclable cardboard furniture for your stand – then Dan is the Man.

Interestingly Dan predicts that modular furniture is going to be the next big trend for this year – ideal for those with tighter spaces and more compact living, easy to create exactly the shape and size for your room and equally just as easy to add onto when you move to a larger home. The appeal of these simple styled yet eye-catching cubist forms is true practicality; perfect for impromptu sleep overs by additional guests, many incorporate storage areas underneath and so easy to position either wall hugging or freestanding to create cosy relaxing style.


Empowered by this insider knowledge and a good caffeine hit, we proceeded to walk many miles through the furniture halls where vibrant colours rubbed shoulders with sleek silky leathers and wonderful traditional wools championed the finest craftsmanship from the very best in design and manufacture.


Its heartening and a little humbling to see some of our great UK furniture producers marking decades with 50th year celebrations, 80th years and more – the passion for keeping artisan furniture making is not exclusively a claim the English Furniture makers can make, but certainly we should be proud that in our 21st Century throwaway society there are products which are still valued and being made to become the heirlooms for tomorrow.

Julie, R

Scan Stoves – The Market Leaders

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For Scan it is not just about warmth, but about delivering a perfect flame, enclosed in a design-conscious piece of furniture to suit the majority of homes. The combination of Danish design, brave ideas, and an eye for detail has turned Scan into a leading brand in wood-burning stoves. Their factory is in Denmark, where they have total control of their raw materials, production and the finished product. This is how they guarantee their customers a positive experience many years down the line. Their stoves really are second to none!


Scan 85 is a large stove designed with perfect proportions, an elegant handle is flush with the stove’s external shape so just a light pushing motion releases the handle allowing easy access to the inside of the stove.  An ergonomically friendly designed ash solution makes maintenance of the stove easy, whilst the burn chamber design creates “a cave” making the entire fire visible.

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Launched in 2016 the Scan 1010’s contemporary style with its sleek and versatile modular concept is another perfect example of this commitment.
Modular storage boxes, perfect for log compartments or display shelving can be wall or floor mounted. The stove itself benefits from silk print on the glass and the latest technology in smooth air controls. A tinted glass handle seamlessly blends into the front and is comfortable to touch with a simple push action locking the door automatically.

Ever since the company was founded in Odense in 1978 Scan have focused on offering their customers the best wood-burning stoves on the market, paying particular attention to design, innovation, and user-friendliness. With Scan Stoves you getting the very best in design and quality!

Natasha M-J

Steering into unchartered waters

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Well that’s it the year has ended, and we have welcomed in 2018. Who knows what it will bring, ups, downs and something in between I’m sure. Often people do all that ‘reflecting bit’ as a year ends and try to remember what their last year’s resolutions were, if the goals they set both personally and professionally had been achieved and what the new year should have in store with a brand-new set of goals.

As we get older all those goals really do change enormously, some of us just start a new day and think that alone is an achievement, whereas those younger are still into long-term fitness plans and climbing the ladder ambitions. Personally, just climbing a flight of stairs or a broken-down escalator is indeed a big achievement for me! But as every day is so varied, we each should relish learning new things, embrace new challenges, gain new skills, adapt to new environments and push just a little more each year to enrich our lives.

Goals and achievements are essential to us to gain some sort of momentum in our lives and businesses – otherwise how do we judge where we have been, what a different we have made and acknowledge the great successes we have participated in?
A new year is something to be steered into, set yourselves a shoreline of focus to reach, we all know there will be choppy waters at some stage, the odd project or new prospect may become a man over board but simply steer through the rapids with a great team spirit, believe in your knowledge, trust and respect your colleagues and stretch yourself to learn more, only then will dry land and new rewards will be our reach.

Let’s all embrace new challenges, new frontiers and keep a weathered eye on the horizon!

Julie R

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