Last week we had the pleasure of attending an Autumn/Winter trends talk by the Editor of Elle Decoration, Michelle Ogundehin and the head of Design at John Lewis that took place in The Refinery at John Lewis, Oxford Street. We had a wonderful time and it was such an informative evening listening to two very influential industry leaders discuss how trends that start as an idea translate into products in your home.
One of the key things that she said that really stayed with me was that “true trends have to represent what is going on around us.” We have been through a period of uncertainty politically and economically in recent times and that in reality has been reflected in our choice of interior. We saw a huge shift to the pared – back Scandi style. We saw minimalism, we saw greys, we saw neutrals and we saw hygge – everything had a purpose and we did away with fuss and clutter.
More recently consumer confidence has been growing. Although it is underpinned by caution, there has been a shift toward more confident choices in expressive design. We have seen a move toward colour, texture and richness. Consumers are responding to design and craftsmanship once more and they are not afraid to show it with bold colour choices!