The Olive is Firmly in the Martini at Nellie & Dove …


When we arrived in Deddington for the soft launch of Nellie & Dove, our first glimpse at the collections we just couldn’t wait to get our hands on was in the shop window. Until the day of the opening, the outfit which hung in the simple yet stylishly dressed display had been cleverly wrapped in brown paper, yet to be revealed to curious passers-by.

As we walked into the boutique, which sits at the bottom of an adorable cobbled passageway, it was truly difficult to believe that this was the first store the directors of the company had ever put together. We were greeted by Helen, the spearhead of the brand who, with only twenty minutes until the doors would open, was cool, calm and composed. Once we had said our hello’s to the whole team and finished admiring each of the ladies beautifully put together outfits, we could truly take in the space. And what a space it is.

The period building has been refurbished beautifully. Its original hard wood flooring, exposed beams and wooden shutters give the boutique a homely, English country vibe which is brought to life by carefully considered, contemporary styling. Flashes of turquoise, the brands soon-to-be trademark colour, appear around the store, complementing the clever display techniques. A favourite of mine being the clear hanging orbs that adorn the beams and hold jewellery, shoes and purses. One of the most unique interior design elements has a personalised touch, a spectacular fabric wall behind which are the changing rooms. The wall is covered in cute and sketchy illustrations that relate to the brand, the same design that matches the tissue paper they wrap each purchase in.

 The most exciting aspect of the stores launch however, was of course the clothes. The different collections were hung thoughtfully throughout the store, with each piece perfectly complementing the last. From the colourful hues of Catharine Andre’s bohemian style to the cool and earthy tones of Transit Par Such, Nellie & Dove has clearly embraced its ethos of ‘style with a difference’ from day one, bringing its customers wonderful rarities of the fashion world.

Beth D


Amino Limited represent Brand New Fashion Client Nellie and Dove

It is with great excitement that we introduce you to our very first fashion client – Nellie & Dove.

Now I know this is a step into the unknow for us at Amino with our interiors head firmly on, but – who could resist and fashion is actually a closer relation to interiors than you may first think. All those lovely colours and fabrics sported by those wonderful willowy models on the catwalks across the globe are very soon after transported into our interiors as the next must-have trend.

Fashion in essence, dictates what will be next year’s interior designer delight, so we at Amino see the natural connections and are delighted to take on this new challenge.

Nellie & Dove is a soon to be opened (8th March), newly created fashion boutique offering collections from both up and coming and newly discovered designers sourced both in the UK and worldwide. The new business is the creation of self-confessed fashion obsessed Helen Spencer, (the Nellie part of the team – Nellie being her childhood nick-name) a designer and trained seamstress of great talent herself. And, who better to entice into your new venture with you than one of your all-time best friends, the elegant Jane Dove. Helen’s fabulous natural enthusiasm, contagious energy and joy de vie leans towards seeking out the unique, unusual and funky. This teams beautifully with Jane’s passion for the classic, sophisticated and chic. Both are blessed with a talent for seeing how styles combine, what works with what, how to create an outfit and hand picking pieces that gel to create style with a difference.

Based in the rural Cotswold village of Deddington, Oxfordshire all items from clothing, shoes, jewellery and accessories will also be all available online at but you must be quick as only three of every item is offered and once it’s gone, its gone. The new boutique will undoubtedly be as vibrant and fun as the Nellie & Dove team; having had a sneak preview earlier this week, we trust you won’t be disappointed …The only challenge I see is keeping the Amino team girlies from buying all the stock before it even hits the rails!


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